MPAF52 Holly MacKay on Boring Money, Storytelling and Customer Engagement
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MPAF52 \\u2013 Holly MacKay on Boring Money, Storytelling and Customer Engagement
\\nIn this episode I talk to Holly Mackay.
\\nWe chat about her new business, Boring Money, and how she believes storytelling is the key to customer engagement.
\\nHear Holly\'s own story of how she started Boring Money and her aims to produce easy to understand content which talks about financial products in a simple way.
\\nListen to how she\'s determined to sweep away the stuffy "suit and tie" perceptions people have about the financial services industry.
\\nThat\'s all right here in episode 52 of the Marketing Protection and Finance Podcast.
\\nWho is Holly MacKay?
\\nHolly is a writer and entrepreneur who became fed up working for big companies. She started Platforum in 2008. It\'s now one of the UK\\u2019s most respected financial research firms. She sold the business to Centaur Media in 2011.
\\nBoring Money is Holly\\u2019s new venture. Her aim is to help people without PhDs in finance understand the investment markets \\u2013 without jargon, bias or pompous gobbledygook. She has 2 kids, a chocolate-eating cat and more red shoes than is financially sensible. She is a bad, yet happy surfer.
\\nLinks and Show Notes.
\\nFor links to the books and apps mentioned by Holly, please visit http://rogeredwards.co.uk/MPAF for the show notes.
\\nWhat is the Marketing Finance and Protection (MPAF) Podcast?
\\nIt\\u2019s the Podcast for Financial...'