Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134
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Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134
This week my guest is Jon Norton.
He runs an accountancy firm and it stands out because it doesn\'t fit the stereotype.
We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon\'s had building a stand out accountancy brand.
Welcome to episode 134 of the Marketing and Finance Podcast.
We chat about:
- How to make management accounting more accessible to businesses
- The similarities between marketing an accountancy firm and a financial adviser firm
- The importance of daily cash flow and how accountants can help
- Finding your unique tone of voice so you rise above your peers
Who is Jon Norton?
Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His focus is setting up systems and providing monthly accounting support.
Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant \\u2013 with the added security and peace of mind that a dedicated professional is \\u201cwatching your back\\u201d.
From helping start-ups through to well-established corporations, Barefoot\\u2019s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses, help their clients direct their businesses and stay compliant.
Links and Show Notes.
For links to the books and apps mentioned by Jon, please visit\\xa0http://rogeredwards.co.uk/MAF\\xa0for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
The\\xa0MAF Podcast\\xa0is a\\xa030 minute\\xa0radio show you download from\\xa0http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you\'ll hear interviews with business experts, marketers,\\xa0entreprenuers\\xa0and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You\\u2019ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I\\u2019m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the \\u2018big corporate\\u2019 world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review.\\xa0