John Espirian on making technical subjects simple, clear and understandable - MAF114
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John Espirian on making technical subjects simple, clear and understandable - MAF114
In this show, I talk to John Espirian.
We chat about how to make technical subjects simple, clear and understandable.
Welcome to episode 114 of the Marketing and Finance Podcast.
We chat about:
- Why jargon, management speak, and bloat thrive in many industries
- How people want simple, often visual explanations of complex subjects
- Avoiding complexity creep during the internal sign off process
- Building a personal brand using content marketing and social media
Who John Espirian?
John is a freelance technical writer who produces razor-sharp content that gets results.
His website is in #1 spot on Google for the search term \'technical writing services\\xa0UK\'.
John is also a director of the Society for Editors and Proof readers
Links and Show Notes.
For links to the books and apps mentioned by John, please visit\\xa0http://rogeredwards.co.uk/MAF\\xa0for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
The\\xa0MAF Podcast\\xa0is a\\xa030 minute\\xa0radio show you download from\\xa0http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you\'ll hear interviews with business experts, marketers,\\xa0entreprenuers\\xa0and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You\\u2019ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I\\u2019m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the \\u2018big corporate\\u2019 world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review.\\xa0http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the\\xa0MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.\\xa0http://rogeredwards.co.uk
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