Janet Murray on Mastering PR and Getting your Story into the Media - MPAF93
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Janet Murray on Mastering PR and getting your Story into the Media - MPAF93
Good PR can be perfect for your business growth.
If you have a different story to tell journalists want to hear about it.
But there\'s more to success than just bunging out a press release.
In this episode, I talk to Janet Murray, a journalist who helps people master PR and the opportunities it brings.
Listen to Janet\'s tips on building relationships with journalists, how to pitch your story, and how to get it into the media.
That\'s all right here in episode 93 of the Marketing Protection and Finance Podcast.
Who is Janet Murray?
Janet has 15 years\' experience as a national journalist & editor working on The Guardian, The Times and The Huffington Post. She\'s also in business to teach people how to get high-profile press coverage.
She doesn\'t do PR for people, rather she prefers to\\xa0 teach\\xa0 her clients to do it themselves.
Janet believes this can be more effective than hiring a PR Agency for businesses of any size.
Links and Show Notes.
For links to the books and apps mentioned by Janet, please visit http://rogeredwards.co.uk/MPAF for the show notes.
What is the Marketing Finance and Protection (MPAF) Podcast?
It\\u2019s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I\\u2019ll be interviewing financial services providers, advisers, experts and journalists.
Interviews to listen to in the car, on the train or on the treadmill.
The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.
We\\u2019ll look at financial services products, interesting business models and campaigns with an emphasis on the following:
Marketing \\u2013 talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.
Protection \\u2013 talking about life insurance, critical illness, income protection and other protection products
Finance \\u2013 talking about pensions, platforms, savings and investments
My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.\\xa0 Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I\\u2019m your host, Roger Edwards.
A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
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