Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
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Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
This week, let\'s talk about the tension that often exists between sales and marketing departments in companies
Both want the same thing - business success - so how can we bridge the gulf between the two
My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast
We chat about:
\\u2022\\tFrom sales background to marketing - what makes Jenny tick?
\\u2022\\tWhy is there sometimes a gulf between sales and marketing?
\\u2022\\tIs strategy the right way to fix the tension?
\\u2022\\tDo the goals of sales and marketing create a clash
\\u2022\\tHow the Nutcracker Agency offers a virtual marketing team
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
This podcast is all about keeping marketing simple and all things finance.
I\\u2019m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you\'ll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
\\u2022\\tHow you can grow your business using content marketing and social media
\\u2022\\tHow you can keep your Marketing strategy and communications simple
\\u2022\\tTopics, issues, products and business models from the world of finance
You\\u2019ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
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