Alex Cameron on why we can't ignore Live Streaming Video in our Marketing - MPAF87

Published: May 12, 2016, 3 a.m.

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Alex Cameron on why we can\'t ignore Live Streaming Video in our Marketing - MPAF87

Periscope. Blab. Facebook Live. Video streaming apps that have taken the world by storm.

US marketers are creating massive engagement using live streaming video.

It was hottest topic at the recent Social Media Marketing World Conference in San Diego, no one can afford to be left behind as live streaming video takes hold.

In this episode I talk to Alex Cameron, a marketing consultant from San Diego who attended the mega conference.

Don\'t miss this special report where Alex shares with you insights, lessons and strategies about live streaming video and the future of content marketing.

That\'s all right here in Episode 87 of the Marketing Protection and Finance Podcast.

Who Alex Cameron?

Alex is a Social Media Coach from San Diego California.

With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media.

So let\\u2019s get to it right here on the Marketing Protection and Finance podcast.

Links and Show Notes.

For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It\\u2019s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I\\u2019ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We\\u2019ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing \\u2013 talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection \\u2013 talking about life insurance, critical illness, income protection and other protection products

Finance \\u2013 talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.\\xa0 Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I\\u2019m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

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