Re-evaluating Customer Success and Advocacy : Marketing Lessons from Sydney Sloan

Published: Aug. 18, 2022, 9:35 a.m.

b"

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor  

\\n

Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing. 

\\n

 What's On The Menu:  

\\n

1. The biggest challenge that CMOs of this decade are facing   

\\n

2. How spending on your brand over time reduces the cost of demand generation   

\\n

3. Effectively measuring and implementing a new brand   

\\n

4. Disciplines that contribute to a positive customer experience   

\\n

5. Sydney\\u2019s involvement in customer experience management for Adobe\\u2019s most strategic customers   

\\n

6. Becoming a function of the market: skills to hone to emerge as a top CMO

"