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Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor
\\nSydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing.
\\nWhat's On The Menu:
\\n1. The biggest challenge that CMOs of this decade are facing
\\n2. How spending on your brand over time reduces the cost of demand generation
\\n3. Effectively measuring and implementing a new brand
\\n4. Disciplines that contribute to a positive customer experience
\\n5. Sydney\\u2019s involvement in customer experience management for Adobe\\u2019s most strategic customers
\\n6. Becoming a function of the market: skills to hone to emerge as a top CMO
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