Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy
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Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it.
\\nShe discusses her learnings including -
\\nHer book - The Membership Economy and what led to the book
\\nHow client expectations have changed with regards to consultancies
\\nWhat the membership economy is really about and who can benefit from it
\\nWhat customers want - memberships, subscriptions, or freemiums
\\nWhat according to her is the best way to build the perfect acquisition funnel
\\nWhich company according to her has best utilized the membership strategy
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