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Interview with Jay McBain - Chief Analyst at Canalys

Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more!

On the Menu:

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• Why partnerships are crucial to drive growth
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• Finding new partner community watering holes
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• Marketing before vendor selection - how to capitalize on the 28 moments before the deal
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• Why subscription/consumption models are everything - no matter the margin
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• How the tech industry has navigated the difficult roads of downturn and unpredictability
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• Why marketing is no longer limited to a pre-sale activity
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