513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield
Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies. In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online. Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more. Resources Email: hello@ChipperFieldMedia.com Chipperfield Media: Empowered Social Media (official site) Charlotte Chipperfield on LinkedIn The Social Lounge: Charlotte Chipperfield on YouTube