Brandon Cornuke is VP of Startup Services at the Manufacturing Advocacy and Growth Network \u2013 otherwise known as MAGNET. The Incubation Center he leads helps innovators turn manufactured product ideas into growing businesses, specializing in strategy development, business model design, and lean innovation. He also teaches MBA students as an Adjunct Professor of Design and Innovation at Case Western\u2019s Weatherhead School of Management. After beginning his career as an IT strategy consultant with Hitachi\u2019s global consulting team, Brandon attended Northwestern\u2019s Kellogg School of Management and co-founded a consumer products company, Joyce Labs that launched Dry Goods, the first aerosol-based athletic body powder. Brandon then accepted a position at Target where he led one of the retailer\u2019s largest consumer electronics businesses, directing the strategy for the company\u2019s half-billion dollar consumer TV sales. Brandon took his entrepreneurial experience and retail expertise to American Greetings where he become the director of Digital Strategy and Innovation.