How Social Media Shapes an Athlete's Influence w/ Anthony Yepez
In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships.
But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes?
In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content.