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In this edition of Making Oregon, our guest is Jala Smith-Huys, founder of Seek & Swoon, a new Portland company selling soft and cozy eco throws designed in Portland and made in the USA, and inspired by Jala’s love of travel. It’s the latest chapter of an entrepreneurial journey that was years in the making, and taking its inspiration from the vibrant Portland maker community. In her role as the Creative Director, Jala was part of the team that opened the first New Seasons market back in 2000, and that led to her later work as a freelance Social Media and Digital Strategist, advising a “who’s who” of local and national consumer product brands, including well-known Oregon brands like Tillamook Cheese and Dave’s Killer Bread. In 2016, her experiences building strong and sustainable brands eventually merged with a deep passion for travel and a long-held desire to take the entrepreneurial leap, and Seek & Swoon was born. We’ll talk about Jala’s journey, and find out why she chose throws as her entrepreneurial and maker entryway. Along the way we’ll touch on lessons learned and the insights gained from essentially launching a new product from scratch, and the benefit of a supportive creative community. Check out Seek & Swoon at https://www.seekandswoon.com/ . If you use the code BUILTOREGON at checkout you'll get $15 off - offer is good until 12/31/16.