#166: Tara Divina - Developing Your Artist Brand & Music Business Strategy

Published: Feb. 1, 2022, 3:41 p.m.

b'Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and generate a sustainable income using all of their gifts.

Tara has worked with hundreds of musicians and dozens of record labels over 10+ years to generate tens of millions in digital music sales.\\xa0She currently works with a small, exclusive selection of musicians, authors, and artists to help them reclaim their identity as creative artists, integrate it into their existing businesses, and build a following.

In this episode, we discuss branding, Spotify playlisting, engaging with people on social media, crowdfunding, and much more.\\xa0

You can learn more about Tara at\\xa0taradivina.com

Join the Academy:\\xa0https://www.patreon.com/makingitacademy

Got questions? Leave a comment or send me a DM on IG\\xa0
https://www.instagram.com/makingitwithchrisg/\\xa0

Who Am I?\\xa0
I\\u2019ve booked, promoted, and produced over 2,500 shows with the world\'s biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -\\xa0http://www.makingitwithchrisg.com/aboutme.\\xa0

What\'s that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette\'s or support research for Tourette Syndrome, please visit https://tourette.org/.\\xa0

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