#109: Luke Pierce of WORKS Entertainment and Promoter 101 on Building Artist Brands by Creating Communities, Content, and Digital Marketing
b'
Building a powerful brand in today\\u2019s music business includes creative marketing strategies, recurring content, and building communities. Luke Pierce is one of the artist managers and the production manager for WORKS Entertainment, which works with Straight No Chaser, Home Free, Brass Against, Brian Culbertson, Brain Newman, John Mclaughlin, Lucky Chops, Morgan James, and Striking Matches. He\\u2019s also one of the hosts for the popular music industry touring podcast Promoter 101.\\xa0
In this conversation we talk about ways to pivot during COVID-19, building communities, nurturing campaigns, what he looks for in artist management clients, digital marketing, and much more.\\xa0
To learn more about Luke Pierce visit https://www.worksentertainment.com/ or http://www.promoter101.net/.\\xa0
Keep in touch:
chris.goyzueta@gmail.com\\xa0
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://twitter.com/chrisgoyzueta
https://www.facebook.com/makingitwithchrisg\\xa0
Credits:\\xa0
Host: Chris Goyzueta
Producer: Jason Trosclair
Executive Producer: Making It Academy\\xa0
Music: Emily Kopp
\\xa0
'