#077: Jovan Polanco - Founder of Swerve Presents, An Independent Promoter and Content Creator with a Focus on Creating a Brand with Culture
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When the average concert goer goes to a show, they don\\u2019t know the difference between Live Nation, AEG Presents, or whomever else is promoting the show. They are there to see their favorite artists, or go see a great show at one of their favorite venues. Jovan Polanco, is a independent promoter, talent buyer, and content creator that\\u2019s looking to change that. As the founder of Swerve Presents, he\\u2019s looking to create a concert promotions brand with a culture and personality that fans will remember. In this conversation, we discuss the process of booking a concert, competing in a very competitive environment, strategic partnerships, brand building, and much more. This episode is the first ever live podcast, recorded at Florida International University, in Music Business 101.
To learn more about Jovan Polanco, visit http://swerve.life/.
Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg\\xa0
Credits:
Host: Chris G.
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency \\xa0
Music: Emily Kopp
