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Published: Aug. 20, 2019, 2:07 p.m.

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Charis and Eugene talk about the possible relationship between memes and brands as being top-down or bottom-up, giving the New York Times and Wendy\\u2019s as examples of each. They also discuss the new virtual influencer Liam Nikuro and what virtual influencer companies get right and what they could do better.

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00:01:41 Memes and brands

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00:22:39 Virtual influencers

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Links

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https://breakingsmart.substack.com/p/memes-brands-and-missions

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https://english.kyodonews.net/news/2019/07/e2037ca6e34d-feature-japanese-pop-culture-takes-world-stage-through-virtual-influencer.html

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www.maekan.com

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