088: Rise of captionfluencers and MUJI Hotel opens in Tokyo

Published: April 23, 2019, 9:39 p.m.

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Charis and Eugene discuss the emergence of increasingly lengthy captions on Instagram and the implications of this trend. They also talk about the newly opened MUJI Hotel in Tokyo and what it takes for a brand to successfully extend itself.

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00:01:46 Captionfluencers

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00:19:00 MUJI Hotel

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Links:

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https://www.nytimes.com/2019/03/27/style/instagram-long-captions.html

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https://maekan.com/2019/03/muji-hotel-ginza-opening/
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