070: The business of background music and nanoinfluencer marketing
b"This week Eugene looks into the business of background music and the art of curating audio qualities that\\u2019s appropriate for brands and spaces. Charis discusses the shifts in the influencer economy towards nanoinfluencers and considers how this changes the prospects of influencers at various levels plus the actual overall effectiveness of these tactics. \\n\\nLinks\\nhttps://www.theguardian.com/news/2018/nov/06/inside-the-booming-business-of-background-music\\nhttps://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html\\n\\nWhat is MAEKAN?\\nMAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We\\u2019re defining the future of creative culture.\\nWe don't have all the answers, but our curiosity ensures we never stop looking.\\n\\nSign-Up Today\\nIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.\\n\\nMAEKAN.com\\n\\nFollow Us\\ninstagram.com/maekan\\nfacebook.com/storiesforthecurious\\ntwitter.com/maekan\\nstories@maekan.com \\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/maekanitup/message"