068: Studying the impact of design on business and an algorithm for making fragrance
b"Charis expresses interest in a McKinsey study that analyzed copious amounts of data over the past 5 years to determine what impact design decisions have on business performance. Eugene wants to talk about the algorithm IBM and Symrise, a major fragrance company, developed specifically for making new fragrances.\\n\\n00:13:23 Design impact study\\n00:27:30 AI-created scents\\n\\nLinks:\\nhttps://www.fastcompany.com/90255363/this-mckinsey-study-of-300-companies-reveals-what-every-business-needs-to-know-about-design-for-2019\\nhttps://www.vox.com/the-goods/2018/10/24/18019918/ibm-artificial-intelligence-perfume-symrise-philyra\\n\\nWhat is MAEKAN?\\nMAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We\\u2019re defining the future of creative culture.\\nWe don't have all the answers, but our curiosity ensures we never stop looking.\\n\\nSign-Up Today\\nIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.\\n\\nMAEKAN.com\\n\\nFollow Us\\ninstagram.com/maekan\\nfacebook.com/storiesforthecurious\\ntwitter.com/maekan\\nstories@maekan.com \\n\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/maekanitup/message"