068: Studying the impact of design on business and an algorithm for making fragrance
Charis expresses interest in a McKinsey study that analyzed copious amounts of data over the past 5 years to determine what impact design decisions have on business performance. Eugene wants to talk about the algorithm IBM and Symrise, a major fragrance company, developed specifically for making new fragrances.\n\n00:13:23 Design impact study\n00:27:30 AI-created scents\n\nLinks:\nhttps://www.fastcompany.com/90255363/this-mckinsey-study-of-300-companies-reveals-what-every-business-needs-to-know-about-design-for-2019\nhttps://www.vox.com/the-goods/2018/10/24/18019918/ibm-artificial-intelligence-perfume-symrise-philyra\n\nWhat is MAEKAN?\nMAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We\u2019re defining the future of creative culture.\nWe don't have all the answers, but our curiosity ensures we never stop looking.\n\nSign-Up Today\nIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.\n\nMAEKAN.com\n\nFollow Us\ninstagram.com/maekan\nfacebook.com/storiesforthecurious\ntwitter.com/maekan\nstories@maekan.com