212: Making Good Book Club #25: This is Marketing by Seth Godin
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Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all.
While he may not use the words \\u201cethical marketer\\u201d specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of \\u201cpermission marketing,\\u201d not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers.
Now, as modern and innovative as Seth Godin is, this is also a very substantive marketing book. Charelle described it as a \\u201cthinking marketing book.\\u201d It\\u2019s not written like a straightforward how-to, and it requires active engagement from the reader to parse all the incredible lessons jam-packed on every page. But that\\u2019s why Charelle and I are here! To help pull out some of the headlines we think you shouldn\\u2019t miss, though there is too much goodness in this book to fit every valuable thing into one episode.
Regardless of where you\\u2019re at in your marketing journey, I definitely recommend giving this one a read.
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