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Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books. Her two most recent are The Heart of Authentic Selling and Sell Without Selling Your Soul.   Liz is driven by the mantra, It\'s not WHAT you sell, it\'s HOW you sell that matters. Liz understands the sales challenges that professionals face when selling in today\'s competitive environment and shows them how to make a profound difference in their sales approach, language, and process \\u2014online and offline.  Whether it\'s for her one-on-one consulting, group coaching, multiple-day training, or workshops, Liz will customize programs around the specific needs, challenges, and objectives a business is facing.