Opening
Today we are talking about two of my favorite topics - content and agency-client collaboration
Introduction of Guest
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 4,000 teams at brands like Jaguar Land Rover, Viber, and World Food Program. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017.
Welcome Xenia
You have already had quite the impressive career, at a very young age - tell us a little about that journey...
Agency to Software
Problem(s) you're trying to solve
How collaboration tools like Planable make things better for the client
How do collaboration tools like Planable create a higher quality product
What are the specific next steps for agencies to take
What are the specific next steps for In-house marketing teams to take
Guest Goals
Sure, we would like to cover the topic of agency-client relationship and collaboration. We’d like to tackle the subject from the perspective of an increasing demand for content and as a result, a pressing need for flawless and efficient collaboration:
All of the above problems will be supported by results from the Content Marketing Report, such as:
We’d see this as an actionable episode and after highlighting the issue, Xenia could propose a few actions to improve agency-client workflows.
Let us know how this sounds and if there’s anything else you would need from our side.