Episode 24: How to Crush Your First 90 Days as a Marketing Director

Published: March 7, 2019, 5 a.m.

Congratulations! You’ve just been promoted or hired to be the new marketing director or CMO of your organization.

The excitement of getting the job has worn off, and now you’re starting to get a bit worried.

You want to absolutely smash it within your first 3 months as marketing director. You want to come in hot with actionable plans to get great marketing work done as well as plans to network and build relationships in your new position.

Easier said than done, though, right? We’re going to make it that much easier for you by going over exactly what you need to do to crush your first 90 days as marketing director.

  1. Get the Lay of the Land
  2. Where does the Revenue Happen?
  3. What do you have to work with?
  4. Find Out What Is and What Isn't Working
  5. Be Quick
  6. Assume They're Doing the Right Thing
  7. Understand the Marketplace
  8. Quick Wins Make an Impression
  9. Some Specific Tactics
  10. Ready for your first 90 days as Marketing Director?