Episode 22: Do I Need a Content Strategy, an SEO Strategy, or Both?
What does content do?
Helps your clients
Shows you’re credible, builds brand
Pre-sells your products and services
What does SEO do?
Gets your content in front of prospects
Shows you’re a leader in the field
Fends off competitors
Pre-sells your products and services
How to correctly use them together
Understand how your prospects behave - SEO Keyword Marketplace Analysis
What questions do they need to answer - SEO Keyword Analysis
What research and business case must they make - SEO Keyword Analysis
Who are your competitors and what are they doing? - SEO Keyword Marketplace Analysis
Create an editorial strategy that serves your prospects and edges out your competitors - Editorial Calendar
Create and publish content that is SEO and marketplace optimize - Content Production
Promote your content to your market - Content Marketing
If you can only afford to do one or the other, do it like this
1. Get your web platform in order
2. Use Wordpress. It will get you 75% there
3. Create some basic cornerstone content, informed by SEO
4. Post frequently and consistently
5. Promote your content
6. Do some advanced SEO