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Recently, I have been promoting Russell Brunson’s 106 Lead Funnel Case Studies. The book has 106 Lead Funnel Swipe Files, and it is only selling for $7! It’s insane. I bought it as it is a no brainer. If you are interested to know more, you can click my affiliate link in the show notes below.

And because of this promotion, some people asked me what a funnel is and why do I need a sales funnel. So I think I will do a podcast on sales funnel.

A sales funnel is basically a marketing system that leads people to go through a systematic selling process. The idea is to turn a lead into a prospect and into a paid client. I am going to talk about some general and popular sales funnels.

1. Optin Funnel
2. Tripwire Funnel
3. Webinar Funnel
4. High Ticket Funnel

In fact, apart from these 4 sales funnels, there are many other funnels such as bridge funnel, application funnel, membership funnel, etc. They all have their unique elements for each funnel type. You need to know what you want to achieve and then use the right sales funnel. It will increase your hit rate. If you are interested in finding out more, click the link in the show notes.

In terms of platform, you don’t necessarily need to use Clickfunnels. There are many funnel building platform out there like another popular one LeadPages. For me, I just love the Clickfunnels community as I do get some paid and free templates. I am not the person who like to re-invent the wheels if I know that there are resources out there. Like my website, I used to build it on WordPress. This time, it is the first time for me to build my website on Clickfunnels. I like it as I am able to put everything on one platform. As a digital marketer and an agency owner, you probably can imagine how many software, apps, programs and different platforms I am on. That’s insane. With Clickfunnels, I can have my website there, my membership area and all sales funnels on one platform. It’s only $97 a month. In fact, it saves me money. Again, if you are interested in finding out more, I have put the Clickfunnels link here.

Ok back to lead funnel. A typical lead funnel should have 5 steps.

1. Lead Magnet - a lead magnet is something you give away for free when someone gives you his/her email address. In theory, you’d create a lead magnet which is usually free that would attract your ideal customer and provide value.
2. Squeeze page or landing page - A landing page or a squeeze page is a webpage where you exchange your lead magnet for an email address. You’re offering something valuable enough that your prospective customers are willing to trade their email addresses for.
3. Thank you page - On the thank you page, you build trust with your prospective customers by giving them what you said you’d give them. You fulfil on your promise.
4. Upsell page - After your leads have received value from you, they are more likely to do business with you. This is the best time to offer a product or service to them on your sales page. Offering a product or service right away also helps you recoup your ad costs quickly and build your customer list.
5. Follow up funnel or Email nurturing - Because of the email addresses you collected earlier, you continue to grow your email list so you could market to them without paying any advertising cost.

There is also a strategy behind in teaching you how to attract leads and build value in the ebook. Click the link in the show notes.

Here is the link to Lead Funnel Swipe Files.