What Do You Need In Writing Sales Copy
Hi, today I am going to touch on the sales copy.
If you pay close attention to FB ads, for example. A lot of the ads are about the products or services they can provide to you. More like what they do instead of about what’s in it for the customers.
You’re talking about your company, what you are doing, what your objectives are, or what you want. But for your ideal clients, they look at what’s in it for them. Put yourself into their shoes when you write sales copy. What makes you buy things online? You look at the benefits, right? People want to know the features, but they also want to know about the benefits and the meaning of having your products or services.
For example, if I’m selling handmade photo frame, I will talk about the features like it is an aluminium frame, with solar LED lights around it, a switch at the back, etc. Then the benefit for my customers is a practical photo frame with a WOW factor, comes with the LED lights. It’s handmade, so it’s unique. It’s different from other ordinary photo frames that you get. The meaning will be it is a unique photo frame which captures great memories. The person who has this photo frame will remember you every day when they see it.
This is very simple. I am painting a picture for my customers. It’s all about them.
Make sure you're not focused only on features, but also benefits and meaning. You’re framing everything of what’s in it for them. If you keep this in mind, I promise you and you’re going to do well.
Alright, that's all for today! Talk to you next Wednesday.