Welcome back to the Make Marketing Yours podcast. This is episode #15.
In episode 10, I talked about 4 crucial things you need to do to build your list. If you missed it, you could go back to episode 10, and I will put the link in the show notes. Today, I am going to talk about ‘Ways To Get Your Opt-in Subscribers To Trust You Quickly.’
Make Marketing Yours Podcast Episode 10
Now I’m based on the assumption that your subscriber list is very targeted. If your list is not targeted and the majority of them aren’t your target audience, then it’s very difficult to convert them into paying clients.
To build a good opt-in list, you need people to trust you, for a faster and quicker build up; you need to get your opt-in subscribers to trust you very quickly. If you do have a legitimate business and with expertise, then it shouldn’t be too hard in getting trust.
• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that let them know what you are selling. For example, talk about how to create images if you’re an Instagram expert. Of course, you also have to manage your own Instagram account. Your own Instagram account is some sort of endorsement for your business. If you don’t manage yours well, then you can’t expect people are coming to you for the Instagram management service. People will check you out before hiring you or using your services. On the other hand, if your potential client sees you as someone who knows what you are doing and saying, they will trust you quickly. They will connect with you. So, make sure you practice what you preach.
• Another tip in getting a customer to trust you quickly is to provide them with an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service whenever they want to. Many people are worried that they may be stuck for life. So let them know clearly that they can unsubscribe to your email anytime they want.
• Be true to your customers; you can provide guarantees if you believe in your products and services. The more satisfied customers you get, the bigger the probability they will recommend you. Generally, people will trust someone they know. They will go to your website and check it for themselves, and they will also look at testimonials on your website or social channels. If your product is a more expensive coaching course, for example, then you could offer a money back guarantee. So that they know they can get out of it if they think the course does not fit. If you are not sure whether to offer a money back guarantee, maybe you can offer a money back guarantee under certain conditions such as showing you they have tried to apply what you teach but still didn’t work. They have to provide evidence to you before they can get a refund. So, it’s all up to you how to set your refund policy.
• Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members.
• Regular publishing is important. It can be in the form of a newsletter. You keep on reminding your subscribers that you are still here and is willing to offer them good deals and services. Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers, and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future. If you do not have a newsletter or publishing one for your site, then you may have to consider researching and be well informed on how to publish one. It is not as hard as it seems. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.