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Allison Mistakidis is a creative and passionate entrepreneur dedicated to building a community of like-minded changemakers. As co-owner of Whiskeyjack Boutique, she has taken an empty storefront in downtown Windsor and turned it into a Canadian-made gift and souvenir shop that has become a destination for tourists and locals alike. Since 2010, Allison has been creating and selling Aloraflora Jewelry at local shows and boutiques as well as online, while building a recognizable and sought after brand for Windsorites. A tropical ecology field course in University piqued an interest in birds and research, she completed a Masters degree which focused on why birds are so colourful, and this appreciation for birds led to the meaningful name behind Whiskeyjack Boutique. Allison has held a number of roles, including University instructor, fitness instructor, group fitness manager, and most recently as a merchant success representative at Shopify. In every position, she soaked up everything she could to guide her own ventures to success. When she's not managing Whiskeyjack Boutique or making jewelry, she's working on publishing her novel and cheering on fellow bosses in the small business community.

We talk about how Whiskeyjack Boutique got started, where the name of the store came from, what made them decide to build their business in Windsor, how she and her co-founder decided to go into business together, what people should keep in mind when looking for a business partner, how COVID-19 has affected their business, how they market Whiskeyjack Boutique, some of the challenges they've overcome with their business, publishing her own novel, advice for someone thinking of starting a business and more!