Turning Challenges Into Opportunities & Taking Over the Influencer Industry With Shine Talent Group and The BodCon
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This week's episode is featuring Jess Hunichen and Emily Ward, co-founders of the multi-faceted influencer and PR agency, Shine & founders of The BodCon.\\xa0
Jess Hunichen and Emily Ward are the co-founders of the multi-faceted influencer and PR agency, Shine. After launching Shine PR January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.
Building on the rapid success, the team has expanded to represent celebrities, athletes, and social talent with offices in Toronto, Los Angeles, and Montreal.
After witnessing the incredible conversations taking place in the social space around body confidence, Founders of Shine Talent Group, Jess Hunichen and Emily Ward wanted to build a platform that would help amplify these voices and allow this community to share in an experience that would bring people together and help further the impact of this movement.
The BodCon now includes a weekly podcast and mini events throughout the year leading up to our annual conference. Through these initiatives we bring our network together and delve deeper into topics that surround the body confidence journey.
We talk about:
- Transitioning from Public Relations focus to the influencer space
- Changes in the influencer industry over the past 6 years
- Key elements to making it in the influencer space as a creator & an agency
- The two sides of social media & finding your positive community
- How the BodCon got started and the impact it has
- Breaking into the influencer space & their unique tactic of finding key partners
Resources:
Shine: shinetalentgroup.com/
BodCon: thebodcon.com/
Sponsored by:
Three Ships Beauty Code MADEITHAPPEN20
Shop SheKind Code MADEIT20
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