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This week's episode is featuring Penny Light, founder of a Marketing Agency, Travel Company, Clothing Boutique Store, and much more! Penny Light, a native of Canada where she thrived for 19 years in various different roles for some Fortune 500 companies on major brands such as Coke, Danone, Kellogg and Pepsi/Frito Lay. Other than an appreciation for the things she learnt along the way she really doesn\\u2019t care much about any of that corporate stuff. She traded her suit, heels and condo in the concrete jungle for bare feet in the sand and falling asleep under a blanket of stars and the orchestra of the Costa Rican jungle. She hasn\\u2019t looked back.

\\xa0Her mixed education in Business, Travel & Tourism, and Psychology has led her to wear many hats along the way from working with a wildlife film crew in the middle of the African bush to Vice President of marketing and sponsorship with the Women of Influence speaker series, to founding her own marketing and workplace well-being consulting company \\u2013 Light it UP Marketing and a coaching, yoga, travel adventure company aptly named, Live Life Light. She hosts yoga/personal growth retreats \\u2014 both private and group \\u2014 all around the world and does elite 1 on 1 coaching/mentoring.

\\xa0Penny, now a self-proclaimed Life Adventure Expert, has traveled most of the world, including living in a dome tent in the middle of the African bush for a year with no electricity, no running water, 5 hours from the closest village, nowhere near the top of the food chain with the only thing between herself and the dangers of the African outback, her own sensory system. Here, she spent the year feeling the heartbeat of the land, witnessing and syncing in with the natural rhythms of the planet and its most primitive occupants and, more specifically, documenting a pride of lions.

\\xa0From sailing tall-ships up the coast of Brazil during carnival, trekking through the Himalayans to stand above Everest Base Camp at 5, 545 meters and breath in magic, walking the shores of Eleuthera, exploring the raw beauty of Cuba, dancing in the streets of Europe or wondering where the lions are, you can always be sure Penny will have a story or two to share, better yet she loves to hear the stories of others and as such loves to connect with characters, with other purists that have a unique zest for life.

\\xa0Penny believes that life is one great big adventure, even more so when we say Yes and show up to it honestly and courageously.

\\xa0Penny\\u2019s aspiration is to bring to others what travel has brought to her \\u2014 a new way of seeing not just the world, but ourselves as we exist on this planet, to learn the always-inevitable lessons, connect with our roots and all the beautiful connections made in human kindness along the way.

We talk about:

- How she has founded multiple businesses including a Marketing Agency, Travel Company, and Clothing Boutique Store\\xa0

- What made her decide to quit her corporate job and travel to Africa

- How travelling to Africa led her to starting her own business\\xa0

- Valuing community over competition and how empowered women empower women

- How has COVID 19 has affected her businesses \\xa0

- Creating a community of females and overcoming the loneliness of entrepreneurship\\xa0

- Finding that 'Ah-Ha' moment with a business\\xa0

- Advice she wishes she had heard when starting her business

Websites:
https://www.lightitupmarketing.com
https://www.livelifelightadventures.com
https://gritandgraceclothing.com