The Power of Social Media & What it Means to be Authentic as a Brand with Culture Shock Jewelry
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This week's WE RISE episode is featuring Kat Pasquach, founder of Culture Shock Jewelry!
Indigenous-owned and family-operated, Culture Shock Jewelry's handcrafted business strives to create amazing jewelry and crafts that you will love. Living in the most southern city in Canada, they work hard to make sure that people from all over the world love their authentic pieces.
Their family is from the James Bay region and their work has spanned four generations of Cree women who have dedicated hours of planning, creating, and sharing products that they are proud of.\\xa0
We talk about:
- Starting to make her own jewelry at 5 years old and how she got reunited with the art after highschool\\xa0
- The creation process of the products &\\xa0 always going back to her culture
- Why authenticity is so important in a brand & in her products\\xa0
- Two major highlights that happened due to the power of social media (hint it might have to do with Vanity Fair & Jordan Subban)
- Resources she would highly recommend for someone starting a business
- Why she believes in finding community instead of seeing it as competition\\xa0
And much more!
Resources:
http://www.windsoressexsmallbusiness.com/
http://choosewindsoressex.com/
https://www.wetech-alliance.com/
Apatisiwin Program at the Can-Am Indian Friendship Centre
http://caifc.ca/program/apatisiwin-program/
Handmade maker can join the Rose City Etsy Team: https://www.facebook.com/groups/1726421444316123
Online shopping:
Brick and Mortar Shopping:
https://www.facebook.com/urbanartmarket
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