The Gist of Levelling the Playing Field with Ellen Hyslop
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Ellen Hyslop is a co-founder and head of content at The GIST. Ellen has developed the signature voice and tone of The GIST that has resonated with 100,000+ female fans (and growing!) across North America. She leads The GIST\\u2019s content strategy including written content, social media, co-hosting The GIST of It podcast and managing a team of content contributors. As a lifelong avid sports fan, Ellen is not only passionate about her fave teams, but also about leveling the playing field in the sports industry.\\xa0
Ellen and her team have been named to Forbes 30 Under 30 2020 and have been accelerated through programs with Facebook, MLSE, Comcast NBCUniversal and Techstars. Prior to going full-time with The GIST, Ellen worked as an underwriter at Chubb Insurance and graduated with a Commerce degree from Queen\\u2019s University (where she met her two co-founders!).
We talk about the creation of The GIST and where the idea came from, taking the business from a side hustle to full time, levelling the playing field for women in sports & important statistics on women in sports, building a company 'By Women for Everyone,' creating strategic partnerships and other marketing initiatives, advice for young females in sports, working at creating an inclusive industry, being named one of Forbes 30 Under 30 and other highlights from her journey, who she looks up to in the industry, advice for starting a business, and so much more!