Misconceptions About Entrepreneurship with Horseshoe + Co.
b'
Andrea Moxham is the Founder of Horseshoe + co., a platinum HubSpot Solutions Partner. Andrea revels in the details of inbound marketing and thrives on helping her clients squeeze every ounce out of their HubSpot investment. In her spare time, Andrea can be found cuddling her baby girl Sadie, watching true crime documentaries or trying to convince her husband to get goats for the hobby farm where they live.
Andrea founded Horseshoe + co. in 2014 focusing on graphic design and evolved into focusing solely on HubSpot when she made the jump to full-time in 2016. She has since largely built the company on her own, becoming one of the few Canadian HubSpot partners that isn\\u2019t a large agency. Andrea has over 10 years of experience in the marketing industry and a Bachelor of Commerce (Marketing) from Ryerson University.
We talk about:
- How did Horseshoe + co business got started \\xa0
- A unique way of finding clients and marketing her business
- What she had advised clients on and then implemented herself
- Two things she learned the hard way
- Common misconceptions about entrepreneurship\\xa0
- How COVID affected her business and work-life balance\\xa0
- Embracing the mindset with clients and processes
- Finding structure in her work
- What she wish she had known beforehand about managing expectations
- Working on the backend of the business to thrive\\xa0
- And more!