Let's Talk Event Planning with Lauren Smith
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This week's episode is featuring Lauren Smith, event planner and founder of Modern Collective & Toronto Business Babes! Lauren is a passionate event planner, connection creating expert, and lover of all thing\\u2019s events + travel.\\xa0 Lauren helps busy entrepreneurs create in person connection with their online community so they can strengthen their relationships, provide incredible value and turn their community into raving fans.\\xa0
After starting her career in corporate and absolutely falling in love with the events + travel industry, Lauren decided to follow her entrepreneurial heart and started Modern Collective. Modern Collective was created as a creative event planning agency specializing in curating truly unique, outside of the box and memorable events.\\xa0
With over 10 years of event planning experience working with Canada\\u2019s largest financial institutions, Lauren brings countless unique and innovative ideas, and an impressive tool-box of skills to the table for her clients, spanning from an unmatched ability to pivot on the spot, to killer negotiation skills and the creative ability to think outside the box while easily landing her (and her clients!) dream event partners and sponsorships.\\xa0
We talk about what inspired her to leave the festival life and get the job of her dreams, staring the Toronto Business Babes Chapter, what made her decide to start her own business, why she surrounds herself with people like her & what qualities she looks for, advice for someone starting a business, what makes a successful event, how COVID 19 has affected her business, what attracted her to the event planning business, and so much more!\\xa0