How to Master an Irresistible Newsworthy Pitch to get Booked by the Media & Leverage it in Your Business with Jennifer Singh of Shes Newsworthy Media
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This week\'s episode is featuring Jennifer Singh, founder of She\\u2019s Newsworthy Media. Jeniffer is a former TV reporter turned entrepreneur, speaker and CEO of She\\u2019s Newsworthy Media. Before entrepreneurship, Jennifer worked in the Canadian media industry for over 15 years as a reporter, producer and writer for CTV, CBC, Global and CP24.
\\nShe has been featured in the Globe and Mail, Toronto Star, Global News, CTV speaking and The Social speaking about imposter syndrome, women in business and the need for more inclusive marketing. Jennifer was also featured in a national campaign for International Women\\u2019s Day in partnership with Mercedes-Benz Canada and Pink Tartan.
\\nShe\\u2019s Newsworthy Media was founded to help amplify the voices of women in the media because their expertise is underrepresented. The company is now Canada\\u2019s go-to resource for women entrepreneurs who want to get massive exposure for their businesses on TV. The company has helped over 60 women entrepreneurs land media spots on the most popular Canadian TV shows including The Social, Cityline, CP24 Breakfast, Global News Morning and Your Morning.
\\nWe discuss how Jennifer first got into the media industry & all the ups and downs that go on behind the scenes, the lack of representation in media and how she\\u2019s working to change this by redefining PR, key tips & insights on how to actually get picked up by media outlets, and much more.
\\nListen in to learn about:
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- How to craft a newsworthy pitch that will actually get picked up by the media \\n
- The key number of media outlets you should be sending your pitch to and how they determine this \\n
- One common mistake made when doing PR as a business owner that will surprise you \\n
- How to really utilize your earned media for your business & turn it into profit \\n
Resources:
\\nProfit First Book: https://amzn.to/3A9JaHL
\\nWebsite: https://www.shesnewsworthy.com/
\\nInstagram: https://www.instagram.com/shesnewsworthy/
\\nWaitlist for our signature PR program: https://www.shesnewsworthy.com/mediasuccess
\\nOur media pitch template: https://www.shesnewsworthy.com/mediapitchtemplate
\\nNewest resource, 20 media to pitch for maximum exposure: resources.shesnewsworthy.com/media
\\nShe\'s Newsworthy Media Coaching: Media Success Coaching
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