From Broadcasting to Business: Starting a Mobile Beauty App in the Natural Beauty Industry with weDstll
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This week's episode is featuring Sonya Denton, founder of weDstll!
weDstll was founded by Sonya Denton, a former CBC and CTV reporter and news anchor who developed vitiligo early in her career.\\xa0 Since then, she prioritized health and wellness and eventually, her skin cleared up. During her journey, she discovered her passion: sharing the right information to help people focus on becoming the best version of themselves.
weDstll is a mobile beauty app that matches shoppers with each other and natural beauty brands based on their shared values such as sustainability, philanthropy, ethical, vegan, cruelty-free. This is a first of its kind beauty platform that connects like-minded users through contextual storytelling, meanwhile focusing on both inner and outer beauty.\\xa0 Sonya Denton, founder and CEO of weDstll saw a lack of transparency with many brands regarding how products are made, sourced and distributed and created weDstll to help bridge this gap by only working with honest, transparent and clean companies.\\xa0
We talk about:
- Where the idea for weDstll\\xa0 came from
- What surprised her about the beauty industry
- Hiring passion over skills
- Transitioning from broadcasting to entrepreneurship
- Marketing her new start-up
And more!
Resources:
wedstll.com
Podcast Agency:
elevatepodcastco.com