From Blog to Business: Building an Apparel Brand with Apres Actif
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This episode is featuring Lauren Kurtz, founder of Apr\\xe8s Actif!
Apr\\xe8s Actif is a minimalist lifestyle apparel brand inspired by ski + snowboard culture.\\xa0
It started as the pursuit of a better state of mind. We push ourselves out of our comfort zones and celebrate the small wins on a daily basis.\\xa0 Chasing the after-sport endorphin rush to experience the Apr\\xe8s lifestyle.\\xa0
Apr\\xe8s Actif, strives to create minimalist apparel that can weather many seasons, but more importantly - their mission is to inspire our community to do just the same.
We talk about:
- Turning her blog into an apparel brand
- The fear of starting a business
- Competition with yourself as an entrepreneur and building confidence
- Key advice for getting into retail stores
- The growth of the company since 2019 and what has lead to this
- Building an audience first before a product
And more!
Resources:
apresactif.com/\\xa0
Sponsors:
Sponsors:
Three Ships Beauty Code MADEITHAPPEN20
Shop SheKind Code MADEIT20