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This week's WE RISE Episode is featuring Shelby Pearce, founder of Lunar & Co.

Shelby grew up in a small town in South Western Ontario called Wallaceburg. Following high school, she moved to the big city of Toronto and began a career in the non-profit sector organizing leadership tours and speaking in front of thousands of youth Canada-wide. She also led international volunteer opportunities in Kenya, Ecuador and Mexico working with local communities and building much needed infrastructure. After going back to school at 24 and studying Advertising and Marketing, she brought her expertise to a communication and blockchain technology startup where her knowledge and hard work paid off. Starting as a Coordinator, team of 1, she quickly moved up the ranks to become the Marketing Director of a team of 10.

Due to COVID and some other extenuating circumstances, she found herself looking for a job for the first time in her career. Obviously not a great time to be looking, however, job posting after job posting, she just wasn\\u2019t finding anything she was interested in.\\xa0

She's an experienced and creative leader bringing a growth mindset to her work - using content and marketing to help organizations grow in fast moving industries. She's also an eternal optimist, a proud feminist, and well, a bit of a control freak to be honest, but in the best way possible. She knows what she wants, and she goes for it. That's how she's decided to branch out on her own and start Lunar & Co. It's something she's dreamt about for a long time, and is proud to say, she's channeled all of her wisdom into action, and this is the result!\\xa0

Over the years, she's had the privilege of working with and seeing so many women in business, and one common theme, no matter what industry or experience level, is the undying support we have for one another. Seeing this and being inspired, she knew Lunar & Co. needed to stand for something and be different from every other agency out there. She also knew that she wanted to work with people that she would admire, and there\\u2019s no one that she admires more than female bosses killing the game.

We talk about:\\xa0
- What made her decide to start Lunar & Co.
- Going back to school for marketing
- Breaking into the industry while working as a server\\xa0
- Starting her business during a pandemic\\xa0
- The biggest change from working in the industry to running a business\\xa0
- Focusing on female-owned businesses with her agency
- The importance of having a strong brand and how to build this\\xa0
- The biggest obstacle for businesses when creating a brand\\xa0
- Being nominated for Entrepreneur of the Year in her Hometown
- and much more!