Behind the Scenes of Launching Two Businesses at Once with Alisha Kumar
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Alisha Kumar is a social media and digital marketing expert living in the PNW. She has 11+ years of marketing & PR experience and is the founder of a digital marketing agency called The Social Project. Now working with some of the globe\\u2019s most innovative and forward thinking brands, Alisha helps businesses create and implement marketing strategies through social media platforms to increase both organic & paid growth, convert followers into paying customers, and by making sure their social media is on point with their brand. She is also a community architect in Seattle, WA and helps women make an impact through their entrepreneurial ventures by hosting monthly educational workshops & events for a business she co-founded called Seattle Business Babes, part of a larger community Business Babes Collective. When she\\u2019s not busy working, you can find her traveling!
We talk about how she got into the social media and marketing industry, how she got involved with the Business Babes Collective & starting her own chapter, hiring on for The Social Project & what you need to think about when bringing someone onto your team, building a community for entrepreneurs, finding clients and marketing her business, how COVID 19 had affected both of her businesses, the power of Pinterest for your business, advice for someone starting a business, challenges she's overcome, exciting projects coming up for both The Social Project and Business Babes Collective and so much more!\\xa0