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James Harris, Principal, Corporate Development Integration at Google (NASDAQ: GOOGL)

When two businesses merge, the new company\'s success often depends on how well the go-to-market plan is executed. The combined company inherits the two businesses\\u2019 customers, products, and respective sales and marketing channels. If not planned properly, the combined efforts can lead to customer confusion and lost sales.\\xa0

In this episode of the M&A Science Podcast, James Harris, Principal, of Corporate Development Integration at Google, discusses go-to-market integration planning.

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This episode is sponsored by FirmRoom, the fastest virtual data room used to get deals done. Leave the pay-per-page world behind by going to https://firmroom.com/