174. Capturing Revenue Synergies
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Joe Heel, Chief Revenue Officer at Zebra Technologies\\xa0
Revenue synergies are one of the most challenging metrics to achieve during integration, but are also the primary reason companies buy businesses. It\'s safe to say that many transactions fail to realize their intended value.\\xa0
In this episode of the M&A Science Podcast, Joe Heel, Chief Revenue Officer at Zebra Technologies, talks about capturing revenue synergies.\\xa0
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If you\\u2019re a head of corporate development and looking to build up a world-class M&A team, reach out to me at kison@mascience.com.
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