Visualization of Light: Ernesto Pacheco and Coffield King

Published: May 12, 2022, 9 a.m.

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The emergence of virtual reality (VR) technology for architecture and design has been making headlines in the past few years \\u2014 in the future, they've said, VR will become an integral part not just of a client presentation but also of the design process. Well, the future is now. Ernesto Pacheco, Director of Visualization, and Coffield King, Senior Lighting Designer at CannonDesign, joined Sam on the LytePOD for an in-depth discussion on how VR applications can make a lighting design go from good to great and sell an idea better than any other medium can.

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