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Product specification has always been a complex process \\u2014 one that is dependent on strong relationships. Renee Borg, Principal of San Fransisco-based agency, Sixteen5Hundred, dives into the importance of the specification process and how it should be championed to deliver the best outcome. In a world where evolving technology is complicating the procurement of products, the most crucial thing is understanding when and why substitutions should or shouldn't be a conversation.
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