Lighting up the AV Sales Channel - Trent Mulligan and David Thomas
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There's a new sales channel in town...and it's got exciting possibilities for the lighting design community. Trent Mulligan and David Thomas, the President and the Executive Director of Momentum Group and Rio Grande Reps, explain to us how great lighting is not only a natural fit in the AV and integration channels, but is a vital piece of the puzzle when it comes to high-end residential lighting. In this fascinating conversation, they talk to us about why lighting designers, integrators, and the end users are set up for a triple-win, and share their perspectives on how this strategy can position manufacturers for new levels of sales success.
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