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Now more than ever, the role of the lighting rep is pivotal. Agents who make time to get to know their clients and understand the key drivers of their designs have the opportunity to lead. Caitlin Mulligan, Manager of Business Development & Key Accounts, and Ryan Weiss, Director of Specification Sales at SCI Lighting Solutions, discuss how listening, building relationships, and delivering timely, curated information can add significant value to the design process.