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In our Hot Topic this week, we have Stephen Epstein, CMO at TRUE amd Chief Marketing Officer at SoftWorks AI, Liz Long Adkins, Marketing Director at Softworks AI, and Bob Noble, SVP of Products and Innovation at Softworks AI to discuss with David how the launch of their rebranding is coming along.

Want to know more about Stephen Epstein?

As CMO at TRUE, Stephen is responsible for the firm\\u2019s go-to-market strategy and related functions, including branding, positioning, product marketing, and demand and lead generation.

Stephen brings over 20 years of marketing and product executive expertise and led these functions at industry leaders such as Mantas, Digital Reasoning, and Kasisto, with a deep knowledge of the financial services industry from his time at CDC Capital, JP Morgan, and Deutsche Bank. He has helped both fintech companies and global banking organizations flourish under his guidance.

Want to know more about Bob Noble?

As Senior VP of Product and Innovation, Bob is responsible for the direction and product roadmap of TRUE\\u2019s solutions. With over 30 years of experience in providing innovative technology for Fortune 250 financial services and mortgage companies, he is passionate about AI, process improvement, and automation, holding several patents in these areas.

Bob holds a Bachelor of Science in Mathematics and Computer Science from Stockton University, a Master of Science in Mathematics from Stanford University, and a Master of Science in Computer Engineering from North Carolina State University.

Want to know more about Liz Long Adkins?

Liz Long has over 9 years of experience working within the technology industry as a marketing professional. She now serves as the Marketing Director at TRUE, handling their omnichannel marketing campaigns driving brand awareness, product adoption, and customer retention. Prior to TRUE, Liz was the Senior Marketing Manager for the Americas at Thomson Reuters and the Global Marketing Manager for Digital Reasoning.