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b'CRMs, data and marketing automation. Are you doing it right?\\n\\nDuring today\\u2019s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007.\\nWe know what CRM means, but what is it really?Why is it so hard to successfully implement CRM?Is the mortgage industry\\u2019s use of CRM unique?What is the future of CRM and marketing in the mortgage industry?\\nCRM, data, and marketing are the keys to success for lenders in the future.\\n\\nAs usual, the first half of the program will feature\\xa0Les Parker\\u2019s Market-Logics Live, a macroeconomic perspective on the economy\\xa0with a music parody and then\\xa0Joe Farr\\xa0providing you a rate & market update.\\xa0 Next is\\xa0Alice Alvey of Union Home providing a regulatory & legislative update\\xa0followed by\\xa0Allen Pollack giving us a Tech Report of the latest technology impacting our industry.\\xa0Then we wrap up the first half the program with\\xa0Andy Schell, a/k/a \\u201cProfit Doctor\\u201d sharing ideas on how to improve your bottom line.\\n\\nWe appreciate you telling others about the show!\\n\\nNotes from the show:\\n\\nAs David mentions in this episode, there is a new scam targeting Home Buyers, Realtors and others... you can learn more about it\\xa0here.\\nCRMs, data and marketing automation. Are you doing it right?\\n\\nDuring today\\u2019s interview David Lykken interviews Brent Emler from Velma.com. Velma has been providing CRM and marketing to mortgage lenders since 2007.\\nWe know what CRM means, but what is it really?Why is it so hard to successfully implement CRM?Is the mortgage industry\\u2019s use of CRM unique?What is the future of CRM and marketing in the mortgage industry?\\nCRM, data, and marketing are the keys to success for lenders in the future.\\n\\nAs usual, the first half of the program will feature\\xa0Les Parker\\u2019s Market-Logics Live, a macroeconomic perspective on the economy\\xa0with a music parody and then\\xa0Joe Farr\\xa0providing you a rate & market update.\\xa0 Next is\\xa0Alice Alvey of Union Home providing a regulatory & legislative update\\xa0followed by\\xa0Allen Pollack giving us a Tech Report of the latest technology impacting our industry.\\xa0Then we wrap up the first half the program with\\xa0Andy Schell, a/k/a \\u201cProfit Doctor\\u201d sharing ideas on how to improve your bottom line.\\n\\nWe appreciate you telling others about the show!\\n\\nNotes from the show:\\n\\nAs David mentions in this episode, there is a new scam targeting Home Buyers, Realtors and others... you can learn more about it\\xa0here.'