BROADCASTS.com

b'In this episode of Lykken on Lending, our Hot Topic guest is John Seroka,\\xa0Principal & Brand Strategist of Seroka Brand Development.\\n\\nSeroka Brand Development is considered by many as the Mortgage & Financial Industry\\u2019s\\xa0Leading Marketing Agency.\\n\\nFor over\\xa030 years, companies across the mortgage and financial industry have consistently turned to\\xa0Seroka\\xa0for branding and strategic communications support.\\xa0\\n\\nTopics Discussed in the Episode:\\n\\n- The importance and value of social media and proper engagement.\\n\\n- Facebook is deprioritizing publisher content with their new algorithm. So what does this mean for marketers and how can they work around this?\\n\\n-\\xa0Hyper-personalization of video down to the individual level\\u2026yes, we are doing this for clients right now and this is where things are headed. How is this done and why should marketers invest the time and resources in doing this?\\n\\n-\\xa0Advances in measurement; how to measure the ROI of social media campaigns.\\n\\nAs usual, the first half of the program will feature\\xa0Joe Farr\\xa0providing you a rate & market update followed by Les Parker\\u2019s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.\\xa0 Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a \\u201cProfit Doctor\\u201d sharing ideas on how to improve your bottom line.\\n\\nWe appreciate you telling others about the show!\\nIn this episode of Lykken on Lending, our Hot Topic guest is John Seroka,\\xa0Principal & Brand Strategist of Seroka Brand Development.\\n\\nSeroka Brand Development is considered by many as the Mortgage & Financial Industry\\u2019s\\xa0Leading Marketing Agency.\\n\\nFor over\\xa030 years, companies across the mortgage and financial industry have consistently turned to\\xa0Seroka\\xa0for branding and strategic communications support.\\xa0\\n\\nTopics Discussed in the Episode:\\n\\n- The importance and value of social media and proper engagement.\\n\\n- Facebook is deprioritizing publisher content with their new algorithm. So what does this mean for marketers and how can they work around this?\\n\\n-\\xa0Hyper-personalization of video down to the individual level\\u2026yes, we are doing this for clients right now and this is where things are headed. How is this done and why should marketers invest the time and resources in doing this?\\n\\n-\\xa0Advances in measurement; how to measure the ROI of social media campaigns.\\n\\nAs usual, the first half of the program will feature\\xa0Joe Farr\\xa0providing you a rate & market update followed by Les Parker\\u2019s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.\\xa0 Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a \\u201cProfit Doctor\\u201d sharing ideas on how to improve your bottom line.\\n\\nWe appreciate you telling others about the show!'